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Back Door Ads is the UK's vehicle advertising marketplace. Businesses book ad space on local fleets — cars, vans, HGVs — and pay only per kilometre actually driven. Every kilometre is GPS-verified via OBD hardware, with a shareable public report at the end of every campaign.
Back Door Ads (backdoorads.co.uk) is a UK two-sided marketplace connecting fleet owners with advertisers. Advertisers book vehicle-based ad space at per-kilometre rates from £0.24/km, with print, vinyl fitting and removal arranged by the platform. Every kilometre is GPS-verified via OBD hardware fitted to each participating vehicle. Campaigns end with a public, shareable performance report. The company, founded in 2026 by Edward Gosling and based in London, offers an alternative to static billboards, bus-side advertising and digital display — particularly suited to local businesses, franchise brands, and agencies running multi-city campaigns. Registered in England & Wales as Back Door Ads Ltd, company number 17136945.
Back Door Ads is a vehicle advertising marketplace launched in 2026 to address two problems in UK out-of-home media: it's too expensive for local businesses, and impossible to verify in any meaningful way. Static billboards start at around £2,000 per month and report on assumed footfall rather than confirmed delivery. Bus and taxi advertising is GPS-tracked but not vehicle-specific to a single campaign. Back Door Ads inverts both: advertisers pick fleets that already drive through their target postcodes, pay per kilometre actually delivered, and receive a public, shareable performance report at the end. Advertisers pay only for the kilometres delivered, with print and professional fitting arranged for the advertiser and shown transparently before booking. Fleet owners — single-car drivers up to commercial operators with HGV fleets — earn passive income from kilometres they were going to drive anyway. Every active vehicle is fitted with OBD-port hardware that GPS-verifies every journey; data flows into a real-time dashboard for both sides and into the public campaign report at the end. The company is the work of Edward Gosling, who founded Back Door Ads as a sole director in 2026 and runs it from London. The platform is built on Cloudflare Pages and Supabase, with payments handled by Stripe. Back Door Ads Ltd is registered in England & Wales as company number 17136945. Press enquiries to [email protected].
Edward Gosling is the founder and sole director of Back Door Ads Ltd. He started the company in 2026 after spending years in UK property and short-let management — both industries where local visibility is everything, and where billboard pricing and digital ad CPMs felt punitive for the audiences they actually reached.
Back Door Ads is the product of that frustration: a marketplace that turns the kilometres people already drive into a measurable, GPS-verified advertising channel. Ed runs the business directly — product, engineering, operations, and partnerships — from London.
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